My Story

A Bit About Me

My name is Liv, and I’m the founder of Ivory White Co. I’ve been a nail technician for the past four years, and during that time I worked hands on with hundreds of clients. Day after day, I began noticing the same recurring issues dry, damaged, sore cuticles and nails that were struggling to recover, no matter how good the manicure looked on the surface.

What made it even more personal was that I was experiencing the exact same problems myself.

What I Noticed

Clients would leave their appointments happy with their nails, but still dealing with discomfort, dryness, and irritation around the cuticle area. Many had tried countless oils and treatments with little to no long-term improvement.

I realised most products focused on appearance rather than actual nail health offering temporary shine instead of real repair.

Why I Knew Something Had to Change

As a nail tech, I didn’t want my clients leaving with unresolved issues. Healthy nails should feel as good as they look. Seeing the same problems repeatedly and struggling with them myself made it clear that something was missing.

I wanted a solution that genuinely supported nail and cuticle health, not just another quick fix.

The Process

I spent over two years researching, testing, and refining different formulations. Some were too heavy, some didn’t absorb properly, and others simply didn’t deliver consistent results.

Through constant testing on myself and with real client feedback I slowly refined a formula that focused on nourishment, repair, and daily care.

How We Ended Up Here

Ivory White Co wasn’t created overnight. It was built through patience, real-world testing, and months of honest feedback from people who genuinely needed better nail care.

What started as a personal solution has now become a product I’m proud to share designed to support healthy, pain-free cuticles and nails as part of a simple daily ritual.

Because nail care shouldn’t stop when you leave the salon.